Procure Napa Valley’s rarest wines.
The annual grand tasting and futures auction, held at The Culinary Institute of America at Greystone, helps to fund our work to promote, protect and enhance the Napa Valley appellation.
At Premiere Napa Valley, wine sellers capture one-of-a-kind wines to offer in their shops, on their wine lists and to their most discerning customers. The professional peer-to-peer networking and relationship-building with more than 225 of Napa Valley's vintners is often likened to a homecoming for our most loyal ambassadors.
While we roll out the red carpet to greet our best customers for the main event on Saturday, the entire week leading up to Premiere features educational tastings, like the NVV's annual Vintage Perspective Tasting, social gatherings and networking opportunities. The mood during Premiere Napa Valley is festive and not to be missed..
Premiere Napa Valley is an invitation-only event for members of the wine trade and media. To request an invitation, please create or login to your NVV trade account and fill out the provided online invitation request form.
However, you won't need to come to Napa Valley to procure these rare, high-quality wines up for sale in 2017. More than 40 of the lots will be available via the Premiere Napa Valley Online Auction, open Friday, February 24 at 9 a.m. PST through Saturday, February 25 at 1 p.m. PST. Licensed members of the trade from around the world can participate. Learn more
We attend Premiere because of the relationships we can build with the vintners as well as the opportunity to purchase something from new and up-and-coming properties that we can offer to our clients.
Dustin Cano, Meritage Wine Market
Premiere Napa Valley is a great opportunity to connect with the winemakers of the Napa Valley and to bring our customers a unique offering that enables them to learn more about Napa.
Melissa Devore, Total Wine & More
Explore the portfolio of one-of-a-kind, limited production Napa Valley wines.
Members of the wine trade talk about what makes Premiere Napa Valley so unique.
Napa Valley's innovative approach to new sales and marketing models.