Press Release

Four Ways to Increase Your Knowledge About the Napa Valley Wine Region

2/1/2018 - St. Helena, CA – The Napa Valley Vintners (NVV) nonprofit association has expanded its Napa Valley Rocks appellation education suite, now offering four different ways for professionals and enthusiasts to learn about America’s leading wine region.

The newest addition, a 60-minute self-guided online course, was created to help trade professionals who sell Napa Valley wine understand how the region’s diverse soils and ideal climate make it well-suited for producing consistent, high-quality wines.

NVV is making the course available to wine businesses, such as wholesalers, multi-unit retailers and large producers, interested in augmenting their internal education programs. Southern Glazer’s Wine & Spirits of America, Great Lakes Wine & Spirits, Total Wine & More, Constellation Brands and Trinchero Family Estates are a few of the companies who have added Napa Valley Rocks online to their education portfolios.

Enthusiastic wine collectors and consumers can also take the course to expand their Napa Valley expertise. A Napa Valley Rocks Certificate is awarded to everyone who completes the online course.

“The Napa Valley Rocks course is excellent and helps put the region into perspective,” said Eric Hemer MS, MW, CWE and corporate director of wine education at Southern Glazer’s Wine & Spirits of America. “I’m suggesting it for any member of my team who educates about or sells Napa Valley wines.”

Other available formats for wine educators, sommeliers, retailers, distributor employees and winery employees to expand their knowledge about what makes Napa Valley unique in the world of wine include:

• The “Cultivating Excellence” tablet resource for iPad and Android, perfect for individual or small-group settings, such as a distributor sales call.
• “Napa Valley Rocks” slideshows, available in two lengths and five languages, including English, Spanish, French, Japanese and Mandarin. Best for wine educators or group presentations.
• Seven short or a single 20-minute “Napa Valley Rocks” video, featuring The Wine Bible author and wine educator Karen MacNeil and numerous Napa Valley vintners. Can be watched independently or shown to groups.

Learn more and access the NVV’s Napa Valley Rocks education suite at naparocks.com.

About the Napa Valley Vintners
The Napa Valley Vintners nonprofit trade association has been cultivating excellence since 1944 by inspiring its 540 members to consistently produce wines of the highest quality, to provide environmental leadership and to care for the extraordinary place they call home. Learn more at napavintners.com.

Contact: Cate Conniff, Communications Manager - 707.968.4229, cconniff@napavintners.com