Napa Valley Vintners Dedicate Heritage Olive Tree in Honor of Robert Mondavi


6/17/2013 - St. Helena, CA - The Napa Valley Vintners (NVV) has dedicated a stately, old-growth olive tree planted at its St. Helena office in honor of Robert Mondavi, one of the founding members of the wine trade organization. Mondavi's life was celebrated during an intimate ceremony today at the NVV that included Margrit Biever Mondavi, members of the Mondavi family and winery staff, and representatives of the NVV's Board of Directors and staff. June 18 marks the 100th anniversary of Robert Mondavi's birth.

"The concept of dedicating something in Bob's honor that is so alive is perfect and today's celebration was very meaningful because he was a co-founder of the Napa Valley Vintners. I know he would be happy that his spirit lives on in this 100 year-old olive tree," commented Margrit Mondavi, who along with Robert's son Tim Mondavi, helped set a commemorative plaque at the base of the tree.

Linda Reiff, executive director of the Napa Valley Vintners, spoke at the ceremony noting, "The spirit in which Mr. Mondavi lived his life is the same spirit that has always guided the Napa Valley Vintners. He often said 'A rising tide lifts all boats' - a philosophy still shared by our more than 450 winery members and the NVV's leadership. This heritage olive tree, planted at our organization's permanent home, seemed the perfect symbol to honor his life and show our respect for his contribution to our industry."

Robert Mondavi was one of seven vintners who signed the NVV's original Agreement of Association in 1944. He was also one of the founders of Auction Napa Valley (formerly Napa Valley Wine Auction) in 1981. Mondavi served four one-year terms as president of the NVV: 1954, 1958, 1968 and 1969. The NVV moved to its headquarters, across the street from the St. Helena Library, in January 2010.

About the Napa Valley Vintners
The Napa Valley Vintners (NVV) is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. From seven founding members in 1944, today the association represents more than 450 Napa Valley wineries and collectively is a leader in the world-wide wine industry. To learn more about our region and its legendary American wines, visit

Click here to view photos from the dedication ceremony

Contact: Patsy McGaughy, Communications Director 707.968.4207