7/12/2016 - St. Helena, CA – The Napa Valley Vintners (NVV) nonprofit trade association representing 525 Napa Valley wineries has added two more countries, Korea and Singapore, to its growing list of places that have agreed to respect the Napa Valley name related to the sale and production of wine.
“The NVV has been a longtime industry leader in protecting place names for quality wine regions,” commented Pat Stotesbery, chairman of the NVV’s Napa Name Protection Committee, NVV Board member and proprietor of Ladera Vineyards. “Our goal is to ensure that when a consumer enjoys a bottle of wine with ‘Napa Valley’ on the label, they can be confident that the quality and excellence the Napa Valley stands for is contained within.”
Napa Valley was the first wine region in the world to earn similar Geographic Indication (GI) status in the People’s Republic of China in 2012; the first non-European wine region to achieve GI status in the European Union in 2007; and has obtained name protection assurances from Australia, Brazil, Canada, India, Israel, New Zealand, Norway, Taiwan, Thailand and Turkey.
The NVV was the first regional wine trade association to sponsor statewide conjunctive labeling legislation in the late 1980s and also created the Napa Name Law, which went into effect in 2006, following a lengthy legal battle that went all the way to the U.S. Supreme Court. Both labeling laws help to further protect the integrity of the Napa Valley name.
About the Napa Valley Vintners The Napa Valley Vintners nonprofit trade association has been cultivating excellence since 1944 by inspiring its more than 525 members to consistently produce wines of the highest quality, to provide environmental leadership and to care for the extraordinary place they call home. Learn more at napavintners.com.
Contact: Patsy McGaughy, Communications Director - 707.968.4207, firstname.lastname@example.org