12/3/2012 - St Helena, CA--The Napa Valley Vintners (NVV) non-profit trade association is continuing to trumpet the value of supporting local business this holiday season by once again encouraging Napa County residents to dine in local restaurants, shop in local retail stores and drink wine produced in Napa Valley.
"This holiday season, the NVV is encouraging residents to frequent the restaurants, shops and wineries that provide jobs and add to the vitality of the community. Think local when choosing a wine for gift giving, home or at a restaurant. With the diversity of Napa Valley wines available, you can find choices that fit your taste and budget," said NVV Executive Director Linda Reiff. "The Napa County wine industry is directly and indirectly responsible for 46,000 full-time jobs locally. Coupling that with purposeful support of local businesses results in a mighty and positive impact on the health of the community during the holiday season and beyond."
For more than a decade NVV member wineries have offered "locals only" discounts at their tasting rooms and online in a program known as Napa Neighbor, where wine tasting fees are waived, discounts are offered on wine purchases and more. The association is hopeful that county residents will take advantage of these great offers while on a "stay-cation," exploring the world-renowned Napa Valley at more than 150 participating wineries throughout the valley.
Napa Valley is the undisputed center of outstanding dining with more Michelin stars per capita than anywhere in America. Napa Valley's restaurant scene includes every level from fine to casual. The NVV continually surveys local restaurants to find those with wine lists that have a significant portion dedicated to Napa Valley wines. As an incentive to those who provide robust offerings (at least 50% of the list) from the region, the Vintner's heavily-trafficed public website showcases these restaurants to visitors and locals alike.
What can you do? Shop at local Napa County stores, eat at local Napa County restaurants and look for the many values these establishments offer to encourage business, and drink wines from the Napa Valley appellation to keep the wine industry vibrant for the success of the entire community.
Go to Facebook and take the pledge to Eat |Shop | Drink | LOCAL
This holiday season I pledge to frequent the Napa Valley restaurants, shops and wineries that provide jobs for our neighbors and add to the unique character of our community.
About the NVV
The Napa Valley Vintners is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. The organization celebrates its 65th anniversary this year. From seven founding members in 1944, today the association represents more than 430 Napa Valley wineries and collectively is a leader in the world-wide wine industry. To learn more about our region and its legendary American wines, visit www.napavintners.com .
Contact: Julie Crafton, Communications Coordinator 707-968-4226 jcrafton@napavintners.com
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