Economic Impact of Napa's Wine Industry more than $13 Billion to Napa County

New report shows Napa industry's value to US economy at more than $50 billion annually



11/27/2012 - St Helena, CA--The Napa Valley Vintners (NVV) released today the updated and most comprehensive report to date on the value of the region's wine industry titled The Economic Impact of Napa County's Wine and Grapes by Barbara Insel, founder of Stonebridge Research.

Key Findings in Insel's report:

  • The region's wine production has an annual economic impact on Napa County of $13.3 billion

  • The wine industry, directly and indirectly provides 46,000 full-time equivalent jobs in Napa County

  • Wine-related tourism generates more than $1 billion annually

  • The wine industry generates nearly $1.3 billion annually in local, state and federal taxes

  • The high value of the product speaks clearly to Napa's reputation for quality wine

  • Napa's vintners generate $84 million annually in charitable contributions

"This is the most comprehensive examination of our wine industry's economic impact to date, giving us a more detailed look from a multitude of resources, from one-on-one interviews with wine and wine-related businesses to local, state and federal reporting agencies," said NVV Executive Director Linda Reiff. "The Napa wine industry is healthy and thriving, fueling our local and national economies even in these uncertain times."

Insel's report noted that along with the renown of the appellation and the cluster of industry expertise in Napa Valley, the region attracted even more vintners, winegrowers, and service providers, making Napa a hub of the California wine industry.

About the NVV
The Napa Valley Vintners is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. From seven founding members in 1944, today the association represents more than 430 Napa Valley wineries and collectively is a leader in the world-wide wine industry. To learn more about our region and its legendary American wines, visit

About Stonebridge Research Group LLC
Stonebridge Research Group provides business advisory services to the wine industry. Stonebridge Research's fact-based growth strategies offer a unique range of services to our clients to increase revenue and reduce costs, penetrate new markets and employ marketing dollars more effectively along with strategic business reviews to increase profitability. Stonebridge Research is the wine industry's most trusted source of data and market intelligence as well as solid market due diligence and business strategies for prospective wine industry ventures in the U.S. and internationally. For additional information, please visit

Read the full report

Contact: Terry Hall, Communications Director 707-968-4217


This website uses cookies.
Learn more about our privacy policy.
Dismiss this notice