Napa Valley Vintners' Auction Napa Valley 30~

30th Anniversary of the World's Most Successful Charity Wine Auction


3/1/2010 - St Helena, CA--The Napa Valley Vintners (NVV), the non-profit, professional trade organization representing nearly 400 Napa Valley wineries and responsible for the promotion and protection of the Napa Valley appellation, announces that tickets for its annual fundraiser Auction Napa Valley (ANV) 2010, to be held June 3-6, will go on sale March 31, 2010.

The Honorary Chairs of this year's event are Mary Novak and Beth Novak Milliken of Napa Valley's renowned Spottswoode Estate Vineyard and Winery. The mother and daughter team will showcase the authentic, natural beauty of the Napa Valley and the collaborative spirit of the vintners and the community hosting the event, all while raising needed funds for healthcare, youth services and affordable housing non-profit programs.

Founded in 1981 on the inspiration of late vintner Robert Mondavi and his wife Margrit Biever Mondavi, the Auction has given to date, $90 million. To learn more about attending ANV 2010, visit the NVV website at

2010 Highlights
2010 celebrates the 30th Anniversary of this annual charity wine auction known as the American Wine Classic, and is a celebration of great wine, great food and great fundraising in the legendary Napa Valley--from American Canyon to Calistoga, this is the must-attend event of the year for wine lovers!

Thursday, June 3
Welcome to the Valley Private Parties
Casual parties hosted by vintners for full-package attendees, this is a terrific way to take a breath, unwind and begin the quintessential wine country weekend with vintners hosting in their homes and wineries.

Friday, June 4
Taste Napa Valley at Auction Napa Valley
The consummate Napa Valley food and wine grand tasting features 100 plus wineries pouring wines alongside 60 signature local restaurateurs and artisan food producers, set al fresco, at the historic Rubicon Estate in Rutherford.

The Perennial Favorite... Barrel Auction
A tasting unlike any other, with samples 'thieved' right from the barrel by the winemaker, this annual robust, crowd-pleasing barrel tasting and futures auction will offer case lots from 100 Napa Valley wineries in the cool of Rubicon's cellar at the Friday event.

The E-Auction Continues...
Launching around the world throughout the month of May, the final of four rounds of online auctions closes at the Friday event. This on-line member of the Auction trilogy, the E-Auction is a virtual Napa Valley experience from the comfort of your home or office. This is the perfect way to be a part of the event even if schedules don't allow you to attend Auction Napa Valley. This year vintners will offer more than 100 incredible lots of luxury items, rare wines, travel, and vintner-hosted events. The E-Auction brings Auction Napa Valley to the world.

Friday Evening Bidder Private Dinner Parties
A bidder favorite and a long-standing tradition of Auction Napa Valley, "Classic" full package holders will experience pull-out-the stops, fabulous, more intimate fetes with winemakers in their homes and wineries, many featuring star chefs from around the country.

Saturday, June 5
The Centerpiece of Auction Napa Valley... the Live Auction
Four Day package holders will begin the Auction day with a walk-around tasting lunch prepared by a dozen top chefs—the men’s team of culinary stars.
Then, bidders will then vie for 41 rare and one-of-a-kind lots at the event's centerpiece Live Auction on Saturday afternoon at the elegant Meadowood Napa Valley.
After the hoopla of the Live Auction, and as the sun begins to set, the Auction Supper will be served on the fairway at Meadowood as the lady's team of culinary super-stars present the evening's meal. But the fun isn't over yet as the Spottswoode team has a secret, special guest to kick the party back into high-gear with dancing under the stars…more to be revealed…

Sunday, June 6
The Farewell Reception
Here's your chance to meet 2011's ANV chair family and tie the weekend up with a bow at a late-morning food, music and wine fest at Meadowood Napa Valley as vintner's bid farewell.

Ticket Packages
The Four Day Package - $2,500 per person
-- Thursday Evening Welcome Private Parties
-- Friday Taste Napa Valley, Barrel and E-Auctions
-- Friday Evening Private Bidder Dinner Party
-- Saturday Daytime Chef’s Tasting Luncheon
-- Saturday Afternoon Live Auction and Supper
-- Sunday Farewell Reception
-- One bidding paddle
-- One Auction catalog

The Three Day Package - $1,000 per person
-- Thursday Evening Welcome Private Parties
-- Friday Taste Napa Valley, Barrel and E-Auction
-- Sunday Farewell Fete
-- One bidding number for Barrel and E-Auction

About the NVV
The Napa Valley Vintners is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. The organization began in 1944 with seven founding members, and today represents nearly 400 Napa Valley wineries who are collectively a leader in the world-wide wine industry. To learn more about our region and its legendary American wines, visit

NVV's Community Promise
Auction Napa Valley, an annual fundraiser of the NVV, has given $90 million since 1981 for a host of non-profits in Napa County. In 2007, the NVV made a $25 million promise to the community, ensuring that the Auction will distribute a minimum of $5 million to its beneficiaries each year over the next five years. Any funds raised in excess will also be distributed to beneficiaries each year.

Contact: Terry Hall, Communications Director 707-968-4217