Teamwork Works for Napa Valley Vintners
Napa's Wine Trade Association Helps Members in Tough Economy
6/26/2009 - St Helena, CA - The Napa Valley Vintners (NVV) celebrates its 65th anniversary this year as the preeminent wine trade association that represents nearly 350 member wineries in the world-renowned winegrowing region. The NVV is known as a leader in charity fundraising with its Auction Napa Valley, for its leadership in creating the industry's most comprehensive sustainable land and winery programs, Napa Green, and for its promotion and protection of the Napa Valley domestically and internationally to trade, consumers and media. In this current economic crisis, the value of a strong trade association increases dramatically.
In the past six months alone the NVV developed and offered numerous member workshops featuring industry and economic leaders to help its members weather the economic storm. The programs included:
- Consumer Direct Marketing workshop
- Improving Cash Flow seminar
- Annual Meeting featuring Wells Fargo Chairman Dick Kovacevich addressing the current state of the economy
- Weathering the Economic Storm workshop
- Creative Ideas for Consumer Direct Marketing networking event
- Enhancing Customer Loyalty workshop
- What to Expect from the New Administration: An Insider's View of Washington, DC presentation
- Innovations in Global Marketing & Packaging presentation
- New Opportunities in Consumer Direct Marketing presentation
Additionally, the trade group has an extensive member's only website with nearly 100 resources including How To's for doing business in this challenging economy, new market research studies, and new tools to assist its members with their sales and marketing efforts.
"An obvious metric of the success of the association is the remarkable growth in winery members over the past year or so. We have seen a nearly 20% increase since early 2008, bringing the number to just shy of 350 member wineries in the Napa Valley," said NVV Board President Paula Kornell. She remembers a time when her father was president of the board in 1964 when the trade group was "mostly and eating and drinking club," but those times have changed as the appellation moved to the top of its game, competing on the world stage. She continued, "With the savvy of the NVV in promotion and protection of the Napa Valley appellation, also comes the wherewithal to help each other not only weather this crisis, but to come out the other side even stronger."
The NVV has good reason to continue to stoke its economic engine as revealed in the Economic Impact study on the wine industry in Napa Valley released last fall. Not only did the local industry generate $11 billion in the Napa County community, it also had an economic impact of more than $42 billion on the U.S. economy. Though Napa Valley produces just 4% of California's wine, the region's wines have a mighty 34% share of the economic impact of the state's wines on the U.S. economy.
About the NVV
The Napa Valley Vintners is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. The organization celebrates its 65th anniversary this year. From seven founding members in 1944, today the association represents nearly 350 Napa Valley wineries and collectively is a leader in the world-wide wine industry. To learn more about our region and its legendary American wines, visit www.napavintners.com.
Napa Valley Vintners
Contact: Joel Coleman-Nakai,
Napa Valley Vintners