Napa's Pajama Party--Auction Napa Valley's Online E-Auction Opens!


5/21/2009 - St Helena, CA--The Napa Valley Vintners (NVV) non-profit trade association announces the opening of the online component of its annual Auction Napa Valley fundraiser tomorrow morning at 8:00 am PDT. This online segment of the renowned charity wine auction allows wine lovers from around the world to participate and win some of the world's finest wines and more.

One of three auctions included in Auction Napa Valley 2009, the E-Auction features 113 lots--33 more lots than last year--including one-of-a-kind wine collections and bottlings, private vintner dinners and wine country experiences, and more. E-Auction lots can be viewed and consumers can register online to bid at And on June 5, the action will heat up, as bidders at Auction Napa Valley festivities in the Napa Valley duel with online bidders around the globe for these treasures as the auction draws to a close in two waves, at 2:00 and 2:30p.m. PDT. Bidders will be able to find out the real-time results via on-site screens at the auction or from the comfort of their own homes.

"We are telling folks, 'it's Napa in your pajamas' as folks can bid from anywhere in the world and they can bid from the comfort of their pajamas--or barefoot!" said Paula Kornell, president of the NVV's board of directors. "Who knows, we could be on to something like a world-wide pajama party for charity. Our goal is to have some fun while raising much-need funds for our healthcare, youth and housing non-profit programs."

"Now more than ever, Auction Napa Valley is the place to find and acquire some of the world's most prized wines. And who can beat that when it's for charity," said Mary Pencek of Cuvaison Estate Wines, the 2009 E-Auction chair, continuing, "And its E-Auction allows participants to partake from anywhere in the world."

Key dates for the E-Auction include:
May 22: E-Auction launches and bidding begins.
June 5: E-Auction closes and bidding ends.

Click below for a full list of lots offered in the 2000 E-Auction.

About Auction Napa Valley:
Auction Napa Valley was established by the Napa Valley Vintners in 1981 as a means to generate needed funds for healthcare non-profits in Napa County by leveraging the quality reputation of Napa Valley wines and offering them at auction each June. Now, ANV is the "must-attend" wine event in America, and has given $85 million since its inception. NVV member vintners and their wines have been the inspiration and backbone for charity wine auctions across the U.S. For more information on Auction Napa Valley and the non-profit programs it benefits, visit

About Napa Valley Vintners:
The Napa Valley Vintners is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. The organization celebrates its 65th anniversary this year. From seven founding members in 1944, today the association represents nearly 350 Napa Valley wineries and collectively is a leader in the world-wide wine industry. To learn more about our region and its legendary American wines, visit

View the E-Lots

Bidding in your pajamas!

Contact: Terry Hall, Communications Director 707-968-4217