3/19/2009 - Napa, CA-Great Wine Capitals Global Network (GWC) is pleased to announce the launch of the first Great Wine Capitals International Student Grant program. The purpose of this educational grant is to promote excellence and innovation in academic research in areas related to wine tourism among the cities in the network. Studying and promoting wine tourism is essential to wine marketing. Two cash prizes of 4,500 Euros each (or the equivalent in local currency) will be awarded to the students from the Great Wine Capitals regions who will offer the best reports related to wine tourism.
The objective of the program is to promote the GWC concept of its internationally renowned wine regions within the scientific, academic and educational communities and to cultivate research, development and education in area of wine tourism.
"The Great Wine Capitals International Student Grant will enable the successful candidate to conduct studies in the areas of wine tourism. Wine is not merely in the bottle; wine is a culture and lifestyle," commented Barry Wiss, VP of Communications and Trade Relations for Trinchero Family Estates and the Education Chair for the local GWC committee. "It was a pleasure working with the committee members of Great Wine Capitals in offering this opportunity to the students of our respective wine regions. It has personally shown me that Napa Valley along with the other Great Wine Capitals is passionate in inspiring further studies in wine education and promoting the beauty and uniqueness of our regions."
Applications will be judged based on a defined set of criteria including originality and innovation, significance/implication for theory and practice, conceptual rigor, appropriateness and application of methodology, quality of expression, and potential managerial impact. Locally, students in the viticulture programs at Napa Valley College, Sonoma State University, University of California Davis, California State University Fresno, Santa Rosa Junior College and Las Positas College will be invited to participate.
Each Network city will nominate one student or research fellow from its applicants, who will compete globally with the candidates from the other cities. The jury will elect the two best research projects, whose authors will present their results to the assembly of the Great Wine Capitals Global Network during its Annual General Meeting in Bordeaux (France) on November 2, 2009.
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Contact: Katherine Zimmer-Great Wine Capitals Communications Committee
About Great Wine Capitals Global Network
Great Wine Capitals is a network of eight major global cities in both the northern and southern hemispheres, which share a key economic and cultural asset: each is an internationally renowned wine region. It is the only such network to encompass the so-called ‘Old’ and ‘New’ worlds of wine, and exists to encourage travel, education and business exchange between the wine tourism centers of Bordeaux, France; Cape Town, South Africa; Florence, Italy; Mainz, Germany; Mendoza, Argentina; Porto, Portugal; Bilbao-Rioja, Spain; and San Francisco-Napa Valley, USA. For more information, visit www.greatwinecapitals.com
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