About the Napa Valley Vintners

The Napa Valley Vintners nonprofit trade association has been cultivating excellence for 70 years by inspiring its more than 500 members to produce consistent quality wines, provide environmental leadership and care for the extraordinary place they call home.

Our Mission

To promote, protect and enhance the Napa Valley appellation, our wines, vintners and community.

Our Vision

Through our collective efforts the Napa Valley will be:

  • The leading wine region worldwide
  • Preserved and enhanced for future generations

Our Goals

  • Position the Napa Valley as the premier wine region in the world
  • Champion and sustain the Napa Valley wine community
  • Engage and support our members through the work of an effective organization

Through our signature marketing programs, industry advocacy and comprehensive member resources, we work continuously to be the voice of the Napa Valley wine industry for consumers, members of the wine trade and media outlets around the globe, and we strive to be the essential trade organization for any vintner producing Napa Valley wine in the Napa Valley.


History & Timeline

From its founding in 1944 to today, the NVV works to promote and protect the Napa Valley as a premier wine region.

Signature Programs

Signature Programs

We offer a variety of programs and events including Auction Napa Valley, Premiere Napa Valley and Napa Valley Rocks.

Industry Advocacy

Industry Advocacy

Working to protect the agricultural treasure that is Napa Valley and advocating for our members.

NVV Membership

Join the more than 500 Napa Valley wineries who are members of the NVV in our effort to promote, protect and enhance the Napa Valley, its wines, vintners and community.