2/14/2013 - St. Helena, CA--In continuing efforts to meet and exceed the goals of its strategic plan, the Napa Valley Vintners (NVV) today formally announced the appointment of two new directors for the non-profit trade association representing 450 member wineries in the premier winegrowing region: that of Patsy McGaughy to communications director and of Teresa Wall to marketing director. Both appointments officially begin on March 1, 2013.
"During our search process, it became clear that the ideal communications and marketing director candidates were right here at the NVV," said Linda Reiff, executive director of the NVV. "Both Patsy and Teresa understand the NVV, its programs and objectives and both have extensive understanding of the wine business. We are truly excited to leverage this collective experience and talent to advance our marketing and communications efforts."
Patsy McGaughy, who is currently the NVV's marketing director, has worked for the organization since 2000. Prior to becoming marketing director, Patsy served as the organization's member relations manager. She received her Certified Specialist of Wine designation from the Society of Wine Educators in 2011 and graduated cum laude in communications from California State University, Chico. Before joining the NVV, she worked for an award-winning advertising agency and as production manager for a Lake Tahoe area newspaper. As the NVV's marketing director, McGaughy advanced the organization's "Napa Valley Rocks" education program; helped lead negotiations for Napa Valley's designation as the official wine region of the 34th America's Cup; and guided the association's shift in strategic marketing from primarily events to more of a promotions focus.
During the last five years with the NVV, Teresa Wall has been responsible for various aspects of the NVV's marketing programs including education, trade and consumer initiatives. During this time she further developed the NVV's signature Master Napa Valley and Wine Educators Academy programs for wine trade and educators, as well as being instrumental in Taste Napa Valley market visits. Teresa started her career working for advertising and promotions companies in New York before moving to California to pursue her interest in wine. Once in California, Wall worked in diverse aspects of the wine industry, including retail, winery marketing and wine label printing positions. Teresa has a bachelor of arts in advertising and marketing from Texas Tech University.
About the Napa Valley Vintners
The Napa Valley Vintners (NVV) is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. From seven founding members in 1944, today the association represents 450 Napa Valley wineries and collectively is a leader in the world-wide wine industry. To learn more about our region and its legendary American wines, visit www.napavintners.com.
Contact: Cate Conniff, Communications Manager 707-968-4229 firstname.lastname@example.org