The Mission of the Napa Valley Vintners
To promote, protect and enhance the Napa Valley appellation, our wines, vintners and community
Through our collective efforts the Napa Valley will be:
The leading wine region worldwide
Preserved and enhanced for future generations
- Position the Napa Valley as the premier wine region in the world
- Champion and sustain the Napa Valley wine community
- Engage and support our members through the work of an effective organization
About the NVV
The Napa Valley Vintners is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. From seven founding members in 1944, today the association represents nearly 450 Napa Valley wineries and collectively is a leader in the world-wide wine industry.
Napa Valley Rocks: Vintner Leadership
From seven founding vintners in 1944 to nearly 450 members today, the Napa Valley Vintners non-profit trade association is deeply committed to working together to promote and protect the Napa Valley appellation, its agricultural heritage, and its community. This short video tells the story of how nearly seven decades of collaboration and camaraderie have shaped the Napa Valley wine industry.
Signature Programs of the Napa Valley Vintners
Auction Napa Valley (ANV) was established in 1981 as a means to generate needed funds for healthcare nonprofits in Napa County by leveraging the quality reputation of Napa Valley wines and offering them at auction each June. Now, ANV is the undisputed granddaddy of charity wine auctions in America, having given more than $100 million since its inception. NVV members' generosity has made this the must-attend wine charity event in America, and the vintners and their wines have been the inspiration and backbone for charity wine auctions across the U.S.
Premiere Napa Valley is a mid-winter barrel tasting and auction that is the must-attend "trade only" event of the year. Napa Valley's renowned winemakers create unique wines crafted just for this event. A fundraiser for the association's promotion and protection campaigns, Premiere is the consummate gathering of industry professionals, winemakers and winery owners.
Napa Valley Rocks is education program for trade and consumers, led by vintners and NVV wine educators. The program provides easy-to-understand information about Napa Valley, its soils, geology, climate and wines—and how to recommend and purchase Napa Valley wines to consumers with confidence.
Master Napa Valley is a multi-day intensive for those who have completed the second-level certification process to become either a Master of Wine (MW) or Master Sommelier (MS). Here the candidates explore, in depth, what defines Napa Valley's place in the world of wine: from physical aspects of geology, climates and soils, to its leadership role in social and environmental initiatives to the latest vineyard and winemaking trends.
Taste Napa Valley
The Napa Valley Vintners regularly travel with principals and winemakers from member wineries to bring the Napa Valley to trade and consumers around the world. The vintners spend several days in each market visited, hosting a mix of trade and consumer wine tasting events and educational programs.
Napa Valley Wine Educators Academy offers a multi-day immersion into the unique and varied aspects of Napa Valley, its soils, geology, climate, wines and its leaders during this "educate the educator" program for those who teach consumers and trade about wine.
Symposium for Professional Wine Writers is a multi-day intensive held in Napa Valley for wine writers to convene and hone their writing skills and their knowledge of the issues affecting the wine industry.